The project was put on in the Vladimir Nazor Gallery/Reading-Room, where a group got together in a project dedicated to retirees. The six-day-long project covered activities that drew attention to the immediate needs of the group: medical checkups, organisation of social life, participation in political life and economic status. Daily updates from the project and alerts about the social situation of people in the third age were sent to thousands of emails belonging to public figures, newspapers and journalists, various social and cultural employees and institutions. Also taking part in the project was the then president of the City Council, Tatjana Holjevac, who as part of the project talked with participants about their individual problems, seeking solutions together with them, taking into consideration some of the proposals of pensioners about work with retirees in city neighbourhoods.